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Redfin vs. ShopProp

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RedfinShopProp
as of 05/21/2018
as of 05/24/2018
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What is Redfin

Redfin is a low cost full service real estate brokerage that represents home buyers and sellers with their local agents. You will get the full service of a traditional agent while paying a much lower commission. Redfin agents get paid bonuses based on the review their clients give them, so they are highly motivated to provide the best possible service when helping you sell your home. Since launching in 2006, Redfin has sold over 120,000 homes and saved customers over $400 million.

How Redfin works

  • Redfin will recommend local professionals to get your home cleaned, painted, landscaped, or fixed. They will then pay for professional photography and a 3D scan for potential buyers to tour your home remotely.
  • After a consultation and walk through of your home, your Redfin agent performs a Comparative Market Analysis (CMA) for pricing guidance. Your home is then listed on the MLS and other syndicated sites.
  • Redfin will install a for sale sign in your yard, directional signs around your neighborhood, create custom flyers and brochures, run targeted email campaigns, hold open houses, and develop a marketing plan to sell your home.
  • Redfin will manage, negotiate, and oversee offers you receive. Once you have an offer you like, your agent will send a ‘Last Call’ email that can potentially lead to more offers and a higher sale price.
  • Your Redfin agent oversees and guides you through escrow, from the inspection to closing.
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What is ShopProp

ShopProp is a flat fee full service real estate company that will sell your home with all of the services provided by a traditional agent, but at a low flat cost. While your home is listed with ShopProp, you can also try selling on your own at the same time. If you are able to find a buyer while selling on your own, you don't have to pay ShopProp a commission.

How ShopProp works

  • ShopProp will send you an analysis of what your home is worth and offer pricing guidance
  • They will list your property on the MLS and syndicated property search websites
  • They will create custom flyers and install a yard sign and lockbox on your property
  • ShopProp schedules showings and helps you negotiate offers
  • They will manage all timelines and walk you through the escrow process and closing
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Service offerings by Redfin compared to ShopProp
Service
Redfin
ShopProp
MLS Listing
Listing Syndication
For Sale Signs
Custom Flyers
Manage Offers
Negotiate Offers