Comparing different models
Homelight provides tools to help you find an agent and offers a traditional brokerage service while
ShopProp offers a discount online service to sell your home.
What is Homelight
Homelight is an unbiased platform that helps you find local agents that best fits your needs using comprehensive analytics. They compile data from over 29 million real estate transactions and 2 million agents to help you find a top local agent. Homelight uses factors such as client reviews, transaction volume, and property type specialization to help match you with an agent that fits your needs. Agents listed on the platform are not able to pay to boost their ranking, as rankings are purely based on data. Homelight is free to use, and makes money from referral fees paid by agents.
How Homelight works
Enter your location
Answer a few questions and submit contact information
Receive information on top agents around you.
What is ShopProp
ShopProp is a flat fee full service real estate company that will sell your home with all of the services provided by a traditional agent, but at a low flat cost. While your home is listed with ShopProp, you can also try selling on your own at the same time. If you are able to find a buyer while selling on your own, you don't have to pay ShopProp a commission.
How ShopProp works
ShopProp will send you an analysis of what your home is worth and offer pricing guidance
They will list your property on the MLS and syndicated property search websites
They will create custom flyers and install a yard sign and lockbox on your property
ShopProp schedules showings and helps you negotiate offers
They will manage all timelines and walk you through the escrow process and closing
Service offerings by Homelight compared to ShopProp