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Homelight vs. Redfin

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HomelightRedfin
as of 06/11/2018
as of 05/21/2018
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Comparing different models Homelight provides tools to help you find an agent and offers a traditional brokerage service while Redfin offers a discount online service to sell your home.

What is Homelight

Homelight is an unbiased platform that helps you find local agents that best fits your needs using comprehensive analytics. They compile data from over 29 million real estate transactions and 2 million agents to help you find a top local agent. Homelight uses factors such as client reviews, transaction volume, and property type specialization to help match you with an agent that fits your needs. Agents listed on the platform are not able to pay to boost their ranking, as rankings are purely based on data. Homelight is free to use, and makes money from referral fees paid by agents.

How Homelight works

  • Enter your location
  • Answer a few questions and submit contact information
  • Receive information on top agents around you.
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What is Redfin

Redfin is a low cost full service real estate brokerage that represents home buyers and sellers with their local agents. You will get the full service of a traditional agent while paying a much lower commission. Redfin agents get paid bonuses based on the review their clients give them, so they are highly motivated to provide the best possible service when helping you sell your home. Since launching in 2006, Redfin has sold over 120,000 homes and saved customers over $400 million.

How Redfin works

  • Redfin will recommend local professionals to get your home cleaned, painted, landscaped, or fixed. They will then pay for professional photography and a 3D scan for potential buyers to tour your home remotely.
  • After a consultation and walk through of your home, your Redfin agent performs a Comparative Market Analysis (CMA) for pricing guidance. Your home is then listed on the MLS and other syndicated sites.
  • Redfin will install a for sale sign in your yard, directional signs around your neighborhood, create custom flyers and brochures, run targeted email campaigns, hold open houses, and develop a marketing plan to sell your home.
  • Redfin will manage, negotiate, and oversee offers you receive. Once you have an offer you like, your agent will send a ‘Last Call’ email that can potentially lead to more offers and a higher sale price.
  • Your Redfin agent oversees and guides you through escrow, from the inspection to closing.
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Service offerings by Homelight compared to Redfin
Service
Homelight
Redfin
Agent Comparison
Photography
Virtual Scan
Comparative Market Analysis
MLS Listing
Listing Syndication