Comparing different models
Coldwell Banker offers a traditional brokerage service while
Redfin offers a discount online service to sell your home.
What is Coldwell Banker
Coldwell Banker is the oldest real estate franchise in North America. Founded in 1906, they now operate across 3,000 offices in 49 countries and territories.
How Coldwell Banker works
Search for a local real estate agent by entering your location
You can do some research on the various agents that show up by looking at their profile through Zillow or Yelp
Reach out by phone or email to the agent you'd like to hire to schedule a consultation.
What is Redfin
Redfin is a low cost full service real estate brokerage that represents home buyers and sellers with their local agents. You will get the full service of a traditional agent while paying a much lower commission. Redfin agents get paid bonuses based on the review their clients give them, so they are highly motivated to provide the best possible service when helping you sell your home. Since launching in 2006, Redfin has sold over 120,000 homes and saved customers over $400 million.
How Redfin works
Redfin will recommend local professionals to get your home cleaned, painted, landscaped, or fixed. They will then pay for professional photography and a 3D scan for potential buyers to tour your home remotely.
After a consultation and walk through of your home, your Redfin agent performs a Comparative Market Analysis (CMA) for pricing guidance. Your home is then listed on the MLS and other syndicated sites.
Redfin will install a for sale sign in your yard, directional signs around your neighborhood, create custom flyers and brochures, run targeted email campaigns, hold open houses, and develop a marketing plan to sell your home.
Redfin will manage, negotiate, and oversee offers you receive. Once you have an offer you like, your agent will send a ‘Last Call’ email that can potentially lead to more offers and a higher sale price.
Your Redfin agent oversees and guides you through escrow, from the inspection to closing.
Service offerings by Coldwell Banker compared to Redfin