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Coldwell Banker vs. Purplebricks

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Coldwell BankerPurplebricks
as of 08/01/2018
as of 09/15/2018
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Comparing different models Coldwell Banker offers a traditional brokerage service while Purplebricks offers a discount online service to sell your home.

What is Coldwell Banker

Coldwell Banker is the oldest real estate franchise in North America. Founded in 1906, they now operate across 3,000 offices in 49 countries and territories.

How Coldwell Banker works

  • Search for a local real estate agent by entering your location
  • You can do some research on the various agents that show up by looking at their profile through Zillow or Yelp
  • Reach out by phone or email to the agent you'd like to hire to schedule a consultation.
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What is Purplebricks

Purplebricks is an online real estate agency that will help you sell your home for a low flat fee. They are an international company, selling homes in the United Kingdom, Australia, and expanding into the United States, starting with California. With Purplebricks, you will work with a local real estate agent from listing to closing, along with 24/7 support from a remote team.

How Purplebricks works

  • Book a free valuation and Purple Bricks will perform a comparative market analysis to price you home
  • You will receive a yard sign and lockbox for showings
  • Your home will be listed on the MLS and syndicated to other online listing sites
  • Showings will be booked on Purplebrick's end to end platform that allow showings to be booked instantly
  • As buyers or their agents can make offers through Purplebricks' platform, you will be the first to see your offers as soon as they are made
  • You or your Purplebricks agent can negotiate back and forth with the buyers 24/7 through their online platform
  • Your agent will guide you through escrow and closing
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Compare services

Service offerings by Coldwell Banker compared to Purplebricks
Service
Coldwell Banker
Purplebricks
MLS Listing
In-Person Agent Assistance
Listing Syndication
Online Listing (Zillow, Trulia, etc.)
In-Home Consultation
Comparative Market Analysis