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Coldwell Banker vs. Homelight

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Coldwell BankerHomelight
as of 08/01/2018
as of 06/11/2018
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What is Coldwell Banker

Coldwell Banker is the oldest real estate franchise in North America. Founded in 1906, they now operate across 3,000 offices in 49 countries and territories.

How Coldwell Banker works

  • Search for a local real estate agent by entering your location
  • You can do some research on the various agents that show up by looking at their profile through Zillow or Yelp
  • Reach out by phone or email to the agent you'd like to hire to schedule a consultation.
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What is Homelight

Homelight is an unbiased platform that helps you find local agents that best fits your needs using comprehensive analytics. They compile data from over 29 million real estate transactions and 2 million agents to help you find a top local agent. Homelight uses factors such as client reviews, transaction volume, and property type specialization to help match you with an agent that fits your needs. Agents listed on the platform are not able to pay to boost their ranking, as rankings are purely based on data. Homelight is free to use, and makes money from referral fees paid by agents.

How Homelight works

  • Enter your location
  • Answer a few questions and submit contact information
  • Receive information on top agents around you.
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Service offerings by Coldwell Banker compared to Homelight
Service
Coldwell Banker
Homelight
Comparative Market Analysis
MLS Listing
Open House
Physical Marketing Materials
Full Service
In-Person Agent Assistance